As opposite of other banks, Mercado Pago - Latin America's #1 Digital Bank - offers premium bennefits for everyone. However, our main target - Brazilian middle-class population - don't believe these premium bennefits are for them. To show these benefits are for everyone, we oppened an account for Brazil's most popular animal: a capybara.

︎︎︎My Role: Art Direction, design and concept.

Director: Pedro Furtado (DTMS)
Key Visuals: Miagui