Global Campaign for Lemon-Dou.
From Coca-Cola company, Lemon-Dou is made with crushed whole lemons, which are infused with alcohol and sparkling water, a typical japanese alcohol drinking called Chu-Hi.
For the film, we used the drink's sensory aspects and the entire production process called Kodawari, wich means care and perfection in the conception of any manual work.
For the key visuals we explored even more the concept "A new way to see lemons” creating a KV to each aesthetics of Japanese art culture reinforcing the origin of the product.
︎︎︎My role: Art direction, design and concept.
Film Director: Maxi Blanco (Landia)
Key visuals: Black Madre Estúdio
From Coca-Cola company, Lemon-Dou is made with crushed whole lemons, which are infused with alcohol and sparkling water, a typical japanese alcohol drinking called Chu-Hi.
For the film, we used the drink's sensory aspects and the entire production process called Kodawari, wich means care and perfection in the conception of any manual work.
For the key visuals we explored even more the concept "A new way to see lemons” creating a KV to each aesthetics of Japanese art culture reinforcing the origin of the product.
︎︎︎My role: Art direction, design and concept.
Film Director: Maxi Blanco (Landia)
Key visuals: Black Madre Estúdio
